22nd October 2025 | AI, Business writing, Copywriting, Web content, writing tools
A year on, I review the way AI has changed what I do Updated from 2024 article… things are moving fast! So many conversations in the marketing and comms teams where I work are about AI and how it’s changing what we do. How best should we defend ourselves...
13th March 2024 | Marketing communications, Social media, Web content
We’ve all done it. You glance down at your phone and spot some outrageous title to an article or blog post, which you reflexively tap, only to find the content is far less interesting than the title. Dammit, you’ve fallen victim to clickbait, yet again! It’s not...
30th November 2023 | Copywriting, SEO, Web content
Googling can be a vexatious business If you’ve searched for consumer products of any kind on the web lately you will probably have experienced frustration from crafty SEO manipulation that produces pages that are only tangentially relevant to your search. Or they may...
13th July 2023 | Email etiquette, Mobile writing, Web content
We’re all used to communicating by text with our mobile devices. So many professional emails and messages go from an iPhone, iPad or Android device. According to The Tech Report, 35% of professionals respond to emails on their mobiles. I’m surprised...
14th July 2019 | Inspiration, Role models, Web content
Procrastination, collaboration and the art of brevity. It was time for a redesign. The old, brochure-style version of my website dated back to 2013: six years of solid service is pretty good going in the digital world. In all honesty, I would have advised clients to...
28th February 2019 | Business writing, Copywriting, Web content
Can’t stop talking about yourself? Or can’t start? 6 steps to finding the balance in professional communications We all know someone who loves talking about themselves. It’s not usually a good thing. Most of us try to avoid giving the impression of being...
