Welcome to The Wordsmithy

Clear, credible content for complex ideas

We make words work for your business, brand or campaign.

The Wordsmithy helps organisations communicate with clarity, confidence and credibility. I write and shape web copy, thought leadership content, white papers and internal communications for clients who want more than low-value, generic content.

The Wordsmithy in my own words (30 seconds)

Testimonials

Charlie and Wordsmithy bring the wow!

Natalie Edwards, CACI

I would wholeheartedly recommend Charlie to any company who wants a freelancer who can write and challenge ideas like a full time member of the team.

Jess Fuhl, Sage

Charlie is a highly professional wonder woman – flexible, proactive and always a pleasure to work with.

Claudette Munroe, 1HQ Brand Agency

Charlie’s ability to turn around large projects and absorb huge amounts of information is utterly admirable. She brings real consideration, flair and insight to her seamless execution.

Angie Wiles, The Difference Collective

Charlie is always my first port of call for copy and consumer insight. She is fast, efficient and always meets deadlines.

Keith Webster, Webster & Co

I trust Charlie to come up with ideas and deliver great quality content with minimal briefing, making sense of complex technical content for different audiences.

Elizabeth Dennett, Compincent

Charlie is easy to work with. She asks the right questions, and turns complex academic ideas into content that feels relevant for the business world.

Matthew Walkley, Cambridge Judge Business School Executive Education

Charlie understands our content needs for a sports-savvy audience in a competitive retail market, including SEO criteria. She delivers work fast.

Lisa Hargrave, pdhsports.com

Why The Wordsmithy?

Smart – quick to grasp complex subjects and context

Experienced – 20+ years in healthcare, technology, services, academic, retail

Multi–channel – web & social copy, reports, white papers, internal comms

Trusted – calm, reliable and easy to work with

Versatile – one-off projects or ongoing strategic content support.

Authentic – fresh ideas and strategies, original content

Pragmatic – outcome-focused, efficient use of AI

Agile – fast and responsive for tight deadlines or complex projects.

Blog: Wordsmithery

2025 update: Will AI put me out of my copywriting job?

22nd October 2025 | AI, Business writing, Copywriting, Web content, writing tools

A year on, I review the way AI has changed what I do Updated from 2024 article... things are moving fast! So many conversations in the marketing and comms teams where I work are about AI and how it's changing what we do. How best should we defend ourselves against it?...

My RLD stack: books I’ve Read, Learned from, Digested

3rd October 2025 | Business writing, Copywriting, Creative writing, Inspiration, writing tools

The professional benefits of reading for pleasure Copywriters often deploy a toolkit of resources and reference materials. It might include a subscription to a professional journal, a readability scoring app, an online thesaurus or a style guide. My copywriter toolkit...

A word about Waitrose

12th September 2025 | Copywriting, Inspiration, Marketing communications, Role models

Shout out to my observant associate Fiona, who sent me a link last month to an interesting role advertised on LinkedIn. The job summary read, "Ready to define the voice of a brand loved by millions? Waitrose is hiring a Copywriting and Tone of Voice Lead to shape how...