17th January 2018 | Web content
1. Where is The Wordsmithy? I work from my home office in Twyford, between Reading and Maidenhead, Berkshire. 2. Have you always been there? No. I founded the business in 2003 from my then home in Central Reading. I’m originally from Cheshire but I’ve also...
18th September 2017 | Marketing communications, Web content
I last wrote about newsletters two years ago and was already apologising for them feeling like old hat. But still they keep on coming. Businesses use email newsletters to reach out to customers and prospects because it’s an easy way to put information in front...
15th June 2017 | Web content
Last week marked the launch of an exciting new venture for freelancers like me. The Difference Collective opened its doors to support clients in the healthcare sector with projects and extra resources. And I’m delighted to be a part of it. So have I gone over to the...
20th December 2016 | Web content
Reading the Crisis at Christmas website as I made the Wordsmithy’s Christmas donation, one statistic jumped out at me. The average age a homeless person dies is 47. Homelessness is a complex topic and there’s lots of debate about how to define and number...
7th July 2016 | Copywriting, Web content
When you need to get something down on a web page or on paper, it’s hard to know where to begin. As a professional writer, I’m not immune to that problem! It’s easy to become paralysed with the fear of not getting it right first time, or worse, of...
10th March 2016 | Web content
BT has saved £6m by rewriting its call centre scripts, with the help of copy experts at agency The Writer. I was delighted to read Marketing Week’s excellent feature headlining on the substantial tangible value that has been calculated by BT’s Head of...
