12th August 2020 | Copywriting, Inspiration, Uncategorised
What do you make of cryptic crosswords? Amundsen’s forwarding address* or a big heart?** I love cryptic crosswords. In my early teens, my mum often used to encourage me to help her tackle the Observer Everyman crossword on a Sunday. Initially I was baffled and...
5th May 2020 | Copywriting, Inspiration, Social media
It may not be elegant, but it makes you look twice and raises a smile! Driving up the motorway the other day, I found myself behind a Davies International trailer like the one above. I was spellbound by their slogan –...
18th March 2020 | Business writing, Copywriting, Uncategorised
Finding a voice that’s clear, responsible and reassuring It’s good to see so many organisations in all sectors making a big effort to keep customers, employees and the community informed about their plans and activities during the current Covid-19 outbreak. Every...
5th May 2019 | Copywriting, writing tools
Grammarly’s wide-ranging digital and broadcast campaign is almost impossible to ignore. In the end I followed a link to find out what it was all about. I had a feeling that I was not going to like it. Grammarly is an online tool that checks grammar, punctuation...
28th February 2019 | Business writing, Copywriting, Web content
Can’t stop talking about yourself? Or can’t start? 6 steps to finding the balance in professional communications We all know someone who loves talking about themselves. It’s not usually a good thing. Most of us try to avoid giving the impression of being...
1st January 2018 | Copywriting, Social media
2018 is a milestone year for me. It’s 15 years since The Wordsmithy was born – the company name registered, the website set up, the email account created. Open for business! I sat at my desk in Reading in 2003, chewing the end of my pencil and watching...
