Blog: Wordsmithery
News and views from me, Charlie Hobson, about all things Wordsmithy-related.
From copywriting and comms trends to grammar pedantry, things I’ve learned from our latest client projects to inspiring people and resources, I’ll share it here in my fairly frequent, shortish blog posts. I hope they help you get to know me better.
Starting a Riut! One startup’s communication strategy: genuine, positive, easy + social
In the final post of this trio featuring successful Kickstarter entrepreneur Sarah Giblin, I talked to her about her approach to communications. She single-handedly communicates with over 1000 customers via email updates, blogs and social media. Her exemplary use of...
The Riut way of communicating #ipredictariut
Here's Kickstarter entrepreneur Sarah Giblin sharing her top 8 practical tips on making best use of social media. Her way with words has really impressed me on her journey from the germ of her idea to the successful global launch of her innovative backwards commuter...
Starting a Riut – with words
I was lucky enough to grab an hour or two with successful Kickstarter entrepreneur Sarah Giblin recently. I have been following her journey with great interest as she has conceived, developed and launched her revolutionary new RiutBag rucksack for calm city travel. My...
Fifty shades of cliche on paper?
Ah, Valentine’s Day is upon us and with it the cunningly timed release of the new 50 Shades film. Of course it’s been ripped to shreds by reviewers (apart from, notably, The Telegraph) and of course it’s going to be one of the biggest grossing hits of the year. The...
Monty: love him or hate him, you have to respect him
The John Lewis Christmas ad has occupied screeds of social and traditional media commentary in the last few days. Monty the Penguin seems to be garnering a lot of love and provoking some amusing and at times controversial discussion. Whatever your personal feelings...
Long lead times: Christmas came at Easter!
I sing with Tamesis, a small, semi-professional choir based in Reading, and to my great joy, we've recorded a Christmas CD this year - our third professional recording in the ten years I've sung with them. The experience of spending a weekend in the studio resplendent...
Are you red carpet-ready?
Been to any good awards ceremonies lately? We might not have much chance of making it to the Baftas or Oscars, but most industries hold their own equivalents which can be almost as much fun! It's always a boost to be recognised by peers and industry experts for what...
Polish it up for a glossy finish
There seems to be a lot of demand for our copy editing and proofreading services at the moment: it's fantastic that so many clients recognise that small things can make a big difference. A truism when I worked in the supermarket business was "retail is detail" - the...
What’s your story?
Buzzwords come and buzzwords go, but I have a feeling this one is going to be around for a while. Out meeting clients this month, we've talked a lot about "storytelling." Google "business storytelling" and you'll find an explosion of recent features, blogs and...