Blog: Wordsmithery
News and views from me, Charlie Hobson, about all things Wordsmithy-related.
From copywriting and comms trends to grammar pedantry, things I’ve learned from our latest client projects to inspiring people and resources, I’ll share it here in my fairly frequent, shortish blog posts. I hope they help you get to know me better.
Meet my brilliant client #1… Compincent
Compincent provides software solutions and consulting that help companies max out sales team performance with optimised compensation, using SPM and Total Pay variable pay systems. They're SPM, ICM and Total Pay experts with years of experience working with ambitious...
When did you last read a text aloud?
Here's a copywriting hack for reviewing your own writing, from emails to manuscripts! If you have young kids who like story time, the last time you read aloud could well be very recently! Aside from that, we don't tend to do it very much as adults. In fact, we can...
Gen Z language – FOMO or JOMO?
By guest author and Generation Z native Freddie Hodgkinson (born 2005) Generations all have their own contributions to the English language: some stick and some don’t. Generation X-ers (born between 1965 and 1980) may remember the words ‘gnarly,’ or ‘wicked’, which...
Experts HATE This Blog Title But Readers Can’t Get Enough Of It!
We’ve all done it. You glance down at your phone and spot some outrageous title to an article or blog post, which you reflexively tap, only to find the content is far less interesting than the title. Dammit, you’ve fallen victim to clickbait, yet again! It’s not...
Another way to obsess over words: meet el búho!
Forming bad habits is all too easy, in my world at least. So I'm very pleased that a relatively recent obsession is neither illegal, immoral nor fattening (as Alexander Woollcott once remarked) and in fact is virtuously helping me keep my mind agile and increase my...
Original copy matters for SEO
Googling can be a vexatious business If you’ve searched for consumer products of any kind on the web lately you will probably have experienced frustration from crafty SEO manipulation that produces pages that are only tangentially relevant to your search. Or they may...
11 etiquette tips for on-the-go business text and email
We're all used to communicating by text with our mobile devices. So many professional emails and messages go from an iPhone, iPad or Android device. According to The Tech Report, 35% of professionals respond to emails on their mobiles. I'm surprised it's not more....