13th June 2025 | AI, Copywriting, Language learning, Social media, writing tools
Exciting times: AI is producing more coherent and human-style copy, saving everyone time and effort! In just three years, tools like ChatGPT, Google Gemini and specialised marketing platforms have put power in everyone’s hands to create media from simple texts...
6th May 2024 | Copywriting, Creative writing, Language learning, Social media
By guest author and Generation Z native Freddie Hodgkinson (born 2005) Generations all have their own contributions to the English language: some stick and some don’t. Generation X-ers (born between 1965 and 1980) may remember the words ‘gnarly,’ or ‘wicked’, which...
13th March 2024 | Marketing communications, Social media, Web content
We’ve all done it. You glance down at your phone and spot some outrageous title to an article or blog post, which you reflexively tap, only to find the content is far less interesting than the title. Dammit, you’ve fallen victim to clickbait, yet again! It’s not...
5th May 2020 | Copywriting, Inspiration, Social media
It may not be elegant, but it makes you look twice and raises a smile! Driving up the motorway the other day, I found myself behind a Davies International trailer like the one above. I was spellbound by their slogan –...
6th March 2019 | Business writing, Inspiration, Social media
Eight great practical tips for brands and businesses. Storytelling has been on my mind: I’ve been thinking for a few months about how to come up with an original, informative post about how to do it well. Then I came across Carly Stringer’s excellent blog...
1st January 2018 | Copywriting, Social media
2018 is a milestone year for me. It’s 15 years since The Wordsmithy was born – the company name registered, the website set up, the email account created. Open for business! I sat at my desk in Reading in 2003, chewing the end of my pencil and watching...
