12th September 2025 | Copywriting, Inspiration, Marketing communications, Role models
Shout out to my observant associate Fiona, who sent me a link last month to an interesting role advertised on LinkedIn. The job summary read, “Ready to define the voice of a brand loved by millions? Waitrose is hiring a Copywriting and Tone of Voice Lead to...
28th January 2025 | Copywriting, Inspiration, Role models, writing tools
Though it’s not my specialist area, people often ask me for advice about writing a compelling CV. With so much competition in today’s job market, your CV is a crucial starting point to help you stand out against hundreds of applicants. For youngsters looking for...
14th July 2019 | Inspiration, Role models, Web content
Procrastination, collaboration and the art of brevity. It was time for a redesign. The old, brochure-style version of my website dated back to 2013: six years of solid service is pretty good going in the digital world. In all honesty, I would have advised clients to...
2nd November 2018 | Entrepreneurship, Inspiration, Role models
Four people who’ve inspired me – thank you! Having 20+ years of a marketing and writing career behind me is a mixed blessing. I used to long to be able to say “a decade’s experience” on my bio. Nowadays I wonder if “over two decades” is beginning to sound a bit… well…...
