2nd April 2015 | Business writing, Marketing communications, Social media
I was lucky enough to grab an hour or two with successful Kickstarter entrepreneur Sarah Giblin recently. I have been following her journey with great interest as she has conceived, developed and launched her revolutionary new RiutBag rucksack for calm city travel. My...
19th March 2014 | Business writing, Marketing communications
This month has been all about brevity here at the Wordsmithy. A few years ago I was often asked to write content for length company brochures detailing the full range of services and products on offer as well as background about the organisation. I’ve been...
4th December 2013 | Business writing, Marketing communications
I’ve been doing some interesting work recently with a client going through a transformation process. It’s impressive how clearly the team grasps the fact that the way they communicate their new culture and values is just as important as the content of what...