12th September 2025 | Copywriting, Inspiration, Marketing communications, Role models
Shout out to my observant associate Fiona, who sent me a link last month to an interesting role advertised on LinkedIn. The job summary read, “Ready to define the voice of a brand loved by millions? Waitrose is hiring a Copywriting and Tone of Voice Lead to...
13th March 2024 | Marketing communications, Social media, Web content
We’ve all done it. You glance down at your phone and spot some outrageous title to an article or blog post, which you reflexively tap, only to find the content is far less interesting than the title. Dammit, you’ve fallen victim to clickbait, yet again! It’s not...
29th June 2018 | Entrepreneurship, Marketing communications
Once upon a time a graduate in modern languages left Cambridge University, threw aside her Doc Martens and dungarees, bought a decent suit from M&S and embarked on a career in marketing. She didn’t have much idea about what that entailed, but she’d experienced...
18th September 2017 | Marketing communications, Web content
I last wrote about newsletters two years ago and was already apologising for them feeling like old hat. But still they keep on coming. Businesses use email newsletters to reach out to customers and prospects because it’s an easy way to put information in front...
26th April 2016 | Business writing, Marketing communications
A great coaching and development session today left me with as much food for thought as my client. Looking at someone else’s communication habits and challenges always helps me refresh my own approach and remember how useful tools and techniques are. For...
4th November 2015 | Copywriting, Marketing communications
Social media is where it’s at with customer communication and relationship-building these days, right? Blogs, vlogs, tweets and instagram and all the rest of the trending social gang are hogging the marketing comms limelight, for sure. But the word is that...
