27th December 2024 | Creative writing, Email etiquette, Inspiration
Advice from one annoying parent and their long-suffering child It’s your birthday, you’ve received a lot of great presents, and you want to show your appreciation. How about sending a real, handwritten thank you note? It’s a thoughtful idea, acknowledging the time and...
12th October 2024 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
Here’s a copywriting hack for reviewing your own writing, from emails to manuscripts! If you have young kids who like story time, the last time you read aloud could well be very recently! Aside from that, we don’t tend to do it very much as adults. In...
26th November 2021 | Creative writing, Inspiration, Poetry, Uncategorised
Yesterday I stumbled over this poem (enlarged text below!) about the tyranny of mornings. In the winter darkness that’s descending as we head to the shortest day, much of it feels relatable as I write at 7am! But some aspects are less familiar. Briefcase?...
10th December 2020 | Copywriting, Inspiration, writing tools
My 2020 thesaurus overload is “unprecedented” Words of the year and what they mean to me It has been a joy for me to read Words of an Unprecedented Year, the Oxford Languages lexical round-up of 2020. Usually, this would guide us to a single Word of the Year. But...
12th August 2020 | Copywriting, Inspiration, Uncategorised
What do you make of cryptic crosswords? Amundsen’s forwarding address* or a big heart?** I love cryptic crosswords. In my early teens, my mum often used to encourage me to help her tackle the Observer Everyman crossword on a Sunday. Initially I was baffled and...
5th May 2020 | Copywriting, Inspiration, Social media
It may not be elegant, but it makes you look twice and raises a smile! Driving up the motorway the other day, I found myself behind a Davies International trailer like the one above. I was spellbound by their slogan –...
