22nd October 2025 | AI, Business writing, Copywriting, Web content, writing tools
A year on, I review the way AI has changed what I do Updated from 2024 article… things are moving fast! So many conversations in the marketing and comms teams where I work are about AI and how it’s changing what we do. How best should we defend ourselves...
3rd October 2025 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
The professional benefits of reading for pleasure Copywriters often deploy a toolkit of resources and reference materials. It might include a subscription to a professional journal, a readability scoring app, an online thesaurus or a style guide. My copywriter toolkit...
12th September 2025 | Copywriting, Inspiration, Marketing communications, Role models
Shout out to my observant associate Fiona, who sent me a link last month to an interesting role advertised on LinkedIn. The job summary read, “Ready to define the voice of a brand loved by millions? Waitrose is hiring a Copywriting and Tone of Voice Lead to...
13th June 2025 | AI, Copywriting, Language learning, Social media, writing tools
Exciting times: AI is producing more coherent and human-style copy, saving everyone time and effort! In just three years, tools like ChatGPT, Google Gemini and specialised marketing platforms have put power in everyone’s hands to create media from simple texts...
30th March 2025 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
When my children were finishing primary school (year 6 in the UK) they took a series of national tests called SATs to measure their progress. Teachers encouraged them to use ambitious ‘wow’ words to score highly on the writing task. My daughter embraced...
28th January 2025 | Copywriting, Inspiration, Role models, writing tools
Though it’s not my specialist area, people often ask me for advice about writing a compelling CV. With so much competition in today’s job market, your CV is a crucial starting point to help you stand out against hundreds of applicants. For youngsters looking for...
