3rd October 2025 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
The professional benefits of reading for pleasure Copywriters often deploy a toolkit of resources and reference materials. It might include a subscription to a professional journal, a readability scoring app, an online thesaurus or a style guide. My copywriter toolkit...
30th March 2025 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
When my children were finishing primary school (year 6 in the UK) they took a series of national tests called SATs to measure their progress. Teachers encouraged them to use ambitious ‘wow’ words to score highly on the writing task. My daughter embraced...
27th December 2024 | Creative writing, Email etiquette, Inspiration
Advice from one annoying parent and their long-suffering child It’s your birthday, you’ve received a lot of great presents, and you want to show your appreciation. How about sending a real, handwritten thank you note? It’s a thoughtful idea, acknowledging the time and...
12th October 2024 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
Here’s a copywriting hack for reviewing your own writing, from emails to manuscripts! If you have young kids who like story time, the last time you read aloud could well be very recently! Aside from that, we don’t tend to do it very much as adults. In...
6th May 2024 | Copywriting, Creative writing, Language learning, Social media
By guest author and Generation Z native Freddie Hodgkinson (born 2005) Generations all have their own contributions to the English language: some stick and some don’t. Generation X-ers (born between 1965 and 1980) may remember the words ‘gnarly,’ or ‘wicked’, which...
26th November 2021 | Creative writing, Inspiration, Poetry, Uncategorised
Yesterday I stumbled over this poem (enlarged text below!) about the tyranny of mornings. In the winter darkness that’s descending as we head to the shortest day, much of it feels relatable as I write at 7am! But some aspects are less familiar. Briefcase?...
