1st December 2017 | Copywriting
Five or six of the hardest words One of my most challenging copywriting tasks is coming up with email subject lines. Getting cracking on the content itself is no problem for me. But it can take as much time as a whole article draft to pick a catchy little phrase that...
7th July 2016 | Copywriting, Web content
When you need to get something down on a web page or on paper, it’s hard to know where to begin. As a professional writer, I’m not immune to that problem! It’s easy to become paralysed with the fear of not getting it right first time, or worse, of...
4th November 2015 | Copywriting, Marketing communications
Social media is where it’s at with customer communication and relationship-building these days, right? Blogs, vlogs, tweets and instagram and all the rest of the trending social gang are hogging the marketing comms limelight, for sure. But the word is that...
