28th January 2025 | Copywriting, Inspiration, Role models, writing tools
Though it’s not my specialist area, people often ask me for advice about writing a compelling CV. With so much competition in today’s job market, your CV is a crucial starting point to help you stand out against hundreds of applicants. For youngsters looking for...
12th October 2024 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
Here’s a copywriting hack for reviewing your own writing, from emails to manuscripts! If you have young kids who like story time, the last time you read aloud could well be very recently! Aside from that, we don’t tend to do it very much as adults. In...
6th May 2024 | Copywriting, Creative writing, Language learning, Social media
By guest author and Generation Z native Freddie Hodgkinson (born 2005) Generations all have their own contributions to the English language: some stick and some don’t. Generation X-ers (born between 1965 and 1980) may remember the words ‘gnarly,’ or ‘wicked’, which...
23rd January 2024 | Copywriting, Language learning
Forming bad habits is all too easy, in my world at least. So I’m very pleased that a relatively recent obsession is neither illegal, immoral nor fattening (as Alexander Woollcott once remarked) and in fact is virtuously helping me keep my mind agile and increase...
30th November 2023 | Copywriting, SEO, Web content
Googling can be a vexatious business If you’ve searched for consumer products of any kind on the web lately you will probably have experienced frustration from crafty SEO manipulation that produces pages that are only tangentially relevant to your search. Or they may...
10th December 2020 | Copywriting, Inspiration, writing tools
My 2020 thesaurus overload is “unprecedented” Words of the year and what they mean to me It has been a joy for me to read Words of an Unprecedented Year, the Oxford Languages lexical round-up of 2020. Usually, this would guide us to a single Word of the Year. But...
