22nd October 2025 | AI, Business writing, Copywriting, Web content, writing tools
A year on, I review the way AI has changed what I do Updated from 2024 article… things are moving fast! So many conversations in the marketing and comms teams where I work are about AI and how it’s changing what we do. How best should we defend ourselves...
3rd October 2025 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
The professional benefits of reading for pleasure Copywriters often deploy a toolkit of resources and reference materials. It might include a subscription to a professional journal, a readability scoring app, an online thesaurus or a style guide. My copywriter toolkit...
5th August 2025 | Business writing, Copywriting, Entrepreneurship
Launching a business is a major life event. Naming it is a big decision – I’d say it’s almost as big as choosing a name for a child. If all goes well, you will be living with your business name and building a brand behind it for years to come. One of...
30th March 2025 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
When my children were finishing primary school (year 6 in the UK) they took a series of national tests called SATs to measure their progress. Teachers encouraged them to use ambitious ‘wow’ words to score highly on the writing task. My daughter embraced...
12th October 2024 | Business writing, Copywriting, Creative writing, Inspiration, writing tools
Here’s a copywriting hack for reviewing your own writing, from emails to manuscripts! If you have young kids who like story time, the last time you read aloud could well be very recently! Aside from that, we don’t tend to do it very much as adults. In...
18th March 2020 | Business writing, Copywriting, Uncategorised
Finding a voice that’s clear, responsible and reassuring It’s good to see so many organisations in all sectors making a big effort to keep customers, employees and the community informed about their plans and activities during the current Covid-19 outbreak. Every...
