Welcome to The Wordsmithy

For content, copywriting and editing

We make words work – and work hard – for your business, brand or campaign.

Charlie Hobson, founder and chief writer at The Wordsmithy, welcomes you!

Step inside to find out if we’ve got what you’re looking for.

About

Who works at The Wordsmithy? What do they know?

Who we are

Services

How could we help you? Here’s what we do.

What we do

Portfolio

Clients and jobs. See some words at work!

How we do it

Why The Wordsmithy?

Smart – quick to understand your audience and brand

Experienced – worked in many sectors

Digital or offline – we write for all media

Trusted – helpful and good to work with

Versatile – one-offs or larger communication projects

Thoughtful – creative ideas and approaches if you want them

Commercial outlook – words have to work for revenue and profit

Agile – fast and responsive for tight deadlines or complex projects

Testimonials

Charlie and Wordsmithy bring the wow!

Natalie Edwards, CACI

I would wholeheartedly recommend Charlie to any company who wants a freelancer who can write and challenge ideas like a full time member of the team.

Jess Fuhl, Sage

Charlie is a highly professional wonder woman – flexible, proactive and always a pleasure to work with.

Claudette Munroe, 1HQ Brand Agency

Charlie’s ability to turn around large projects and absorb huge amounts of information is utterly admirable. She brings real consideration, flair and insight to her seamless execution.

Angie Wiles, The Difference Collective

Charlie is always my first port of call for copy and consumer insight. She is fast, efficient and always meets deadlines.

Keith Webster, Webster & Co

I trust Charlie to come up with ideas and deliver great quality content with minimal briefing, making sense of complex technical content for different audiences.

Elizabeth Dennett, Compincent

Charlie is easy to work with. She asks the right questions, and turns complex academic ideas into content that feels relevant for the business world.

Matthew Walkley, Cambridge Judge Business School Executive Education

Charlie understands our content needs for a sports-savvy audience in a competitive retail market, including SEO criteria. She delivers work fast.

Lisa Hargrave, pdhsports.com

Blog: Wordsmithery

2025 update: Will AI put me out of my copywriting job?

22nd October 2025 | AI, Business writing, Copywriting, Web content, writing tools

A year on, I review the way AI has changed what I do Updated from 2024 article... things are moving fast! So many conversations in the marketing and comms teams where I work are about AI and how it's changing what we do. How best should we defend ourselves against it?...

My RLD stack: books I’ve Read, Learned from, Digested

3rd October 2025 | Business writing, Copywriting, Creative writing, Inspiration, writing tools

The professional benefits of reading for pleasure Copywriters often deploy a toolkit of resources and reference materials. It might include a subscription to a professional journal, a readability scoring app, an online thesaurus or a style guide. My copywriter toolkit...

A word about Waitrose

12th September 2025 | Copywriting, Inspiration, Marketing communications, Role models

Shout out to my observant associate Fiona, who sent me a link last month to an interesting role advertised on LinkedIn. The job summary read, "Ready to define the voice of a brand loved by millions? Waitrose is hiring a Copywriting and Tone of Voice Lead to shape how...