16th February 2024 | AI, Business writing, Copywriting, Web content, writing tools
The pros and cons of using AI for content generation, from a copywriter’s perspective Everyone’s NOT talking about Jamie at the moment (unless Jamie is the latest AI chatbot.) So many conversations in the marketing and comms teams where I usually work are...
30th November 2023 | Copywriting, SEO, Web content
Googling can be a vexatious business If you’ve searched for consumer products of any kind on the web lately you will probably have experienced frustration from crafty SEO manipulation that produces pages that are only tangentially relevant to your search. Or they may...
7th July 2016 | Copywriting, Web content
When you need to get something down on a web page or on paper, it’s hard to know where to begin. As a professional writer, I’m not immune to that problem! It’s easy to become paralysed with the fear of not getting it right first time, or worse, of...