Blog: Wordsmithery
News and views from me, Charlie Hobson, about all things Wordsmithy-related.
From copywriting and comms trends to grammar pedantry, things I’ve learned from our latest client projects to inspiring people and resources, I’ll share it here in my fairly frequent, shortish blog posts. I hope they help you get to know me better.
A cheeky lorry slogan interrupts motorway monotiny
It may not be elegant, but it makes you look twice and raises a smile! Driving up the motorway the other day, I found myself behind a Davies International trailer like the one above. I was spellbound by their slogan - SuperCalibreFrigoLogisticsImportExportDavies. I'd...
Crafting Covid-19 communications
Finding a voice that’s clear, responsible and reassuring It’s good to see so many organisations in all sectors making a big effort to keep customers, employees and the community informed about their plans and activities during the current Covid-19 outbreak. Every...
12 Words of Christmas
Wassail and belly-cheer! As a lover of words, I’ve been keeping my eyes open for unusual Christmas vocabulary and found some proper festive treats! Belly-cheer – Gluttonous eating or feasting. May include raising a toast in festive manner by calling out...
What do you think of my new website?
Procrastination, collaboration and the art of brevity. It was time for a redesign. The old, brochure-style version of my website dated back to 2013: six years of solid service is pretty good going in the digital world. In all honesty, I would have advised clients to...
Grammarly: what’s the verdict?
Grammarly’s wide-ranging digital and broadcast campaign is almost impossible to ignore. In the end I followed a link to find out what it was all about. I had a feeling that I was not going to like it. Grammarly is an online tool that checks grammar, punctuation...
Storytelling… put simply
Eight great practical tips for brands and businesses. Storytelling has been on my mind: I've been thinking for a few months about how to come up with an original, informative post about how to do it well. Then I came across Carly Stringer's excellent blog post and...
How to get the balance right: writing about yourself in professional communications
Can’t stop talking about yourself? Or can’t start? 6 steps to finding the balance in professional communications We all know someone who loves talking about themselves. It’s not usually a good thing. Most of us try to avoid giving the impression of being...
Mostly good news for Christmas
Mostly good news for Christmas 2018 Here's some good news for you. You won't be receiving a Christmas card from The Wordsmithy to clutter up your desk, nor a festive gif from The Wordsmithy to clutter up your email inbox. That's good news for me too, because it saves...
My Friday Four
Four people who’ve inspired me – thank you! Having 20+ years of a marketing and writing career behind me is a mixed blessing. I used to long to be able to say “a decade’s experience” on my bio. Nowadays I wonder if “over two decades” is beginning to sound a bit… well…...