7th July 2016 | Copywriting, Web content
When you need to get something down on a web page or on paper, it’s hard to know where to begin. As a professional writer, I’m not immune to that problem! It’s easy to become paralysed with the fear of not getting it right first time, or worse, of...
4th November 2015 | Copywriting, Marketing communications
Social media is where it’s at with customer communication and relationship-building these days, right? Blogs, vlogs, tweets and instagram and all the rest of the trending social gang are hogging the marketing comms limelight, for sure. But the word is that...
15th April 2015 | Business writing, Social media, Web content
Here’s Kickstarter entrepreneur Sarah Giblin sharing her top 8 practical tips on making best use of social media. Her way with words has really impressed me on her journey from the germ of her idea to the successful global launch of her innovative backwards...
2nd April 2015 | Business writing, Marketing communications, Social media
I was lucky enough to grab an hour or two with successful Kickstarter entrepreneur Sarah Giblin recently. I have been following her journey with great interest as she has conceived, developed and launched her revolutionary new RiutBag rucksack for calm city travel. My...
