As a large organisation, you’ll have a marketing team, communications staff and probably retained agencies in place. Perhaps you need extra help for a particular campaign that’s pushing workloads elsewhere too high or being delayed because of a lack of time. Or maybe you’re looking to free up staff who have written your copy up to now, so they can focus on other activities. Or maybe you want some specific copy expertise, to add to your existing marketing or internal communications resources.
Some of our clients treat us as an integral part of their team, others work with us one to one on a particular project or set us alongside existing staff or agencies for a period of time or tasks.
Maybe you have new requirements for a lot of copy that you’ve not needed before – if you’re launching a new CRM campaign with different variants of emails, or an e-zine or printed customer or internal magazine or newsletter. Or you might need a small, tactical bit of copy – for instance a customer service letter or interview article – that has to be turned around very fast.
Whatever you’d like, we can help. We have years of experience working for and with blue chip companies, from IBM to ASDA, from Vodafone to Sainsbury’s. We understand the levels of professionalism you demand and the importance of your corporate brand in all communications.
We are highly responsive and can deliver to tight deadlines if needed. We’ve worked at all levels with corporate and agency staff, so we are as comfortable brainstorming ideas with marketers as interviewing the operations director of one of your clients for a case study.
As a business, we’re easy to work with: we provide formal briefs and quotations and we can normally accommodate your standard terms of business and payment. The Wordsmithy is a limited company and is registered for VAT.
Charlie is an excellent copywriter and adds significant added value to projects through her thorough comprehension of a brief and strategic, customer centric thinking. Charlie is extremely flexible, turns high quality work around fast and is able to quickly assimilate complex and subtle differences between products. I value her input on concepts and approaches and appreciate her versatility in writing in different brand styles for different audiences and media – from corporate brochures to video scripts, internal communications, branded web copy and print and online customer communications.”
Helen Harris, Director, Affinion International
I’ve worked with Charlie for many years and frequently recommended her to colleagues and associates. She grasps our culture and how we want to communicate it and has helped us by transferring writing skills and guidelines to customer service and internal teams as well as generating great content to meet our briefs for a range of widely circulated Sainsbury’s publications.”
Jacki Connor, Director, Sainsbury’s