16th February 2024 | AI, Business writing, Copywriting, Web content, writing tools
The pros and cons of using AI for content generation, from a copywriter’s perspective Everyone’s NOT talking about Jamie at the moment (unless Jamie is the latest AI chatbot.) So many conversations in the marketing and comms teams where I usually work are...
30th November 2023 | Copywriting, SEO, Web content
Googling can be a vexatious business If you’ve searched for consumer products of any kind on the web lately you will probably have experienced frustration from crafty SEO manipulation that produces pages that are only tangentially relevant to your search. Or they may...
13th July 2023 | Email etiquette, Mobile writing, Web content
We’re all used to communicating by text with our mobile devices. So many professional emails and messages go from an iPhone, iPad or Android device. According to The Tech Report, 35% of professionals respond to emails on their mobiles. I’m surprised...
14th July 2019 | Inspiration, Role models, Web content
Procrastination, collaboration and the art of brevity. It was time for a redesign. The old, brochure-style version of my website dated back to 2013: six years of solid service is pretty good going in the digital world. In all honesty, I would have advised clients to...
28th February 2019 | Business writing, Copywriting, Web content
Can’t stop talking about yourself? Or can’t start? 6 steps to finding the balance in professional communications We all know someone who loves talking about themselves. It’s not usually a good thing. Most of us try to avoid giving the impression of being...
6th December 2018 | charity, Inspiration, Web content
Mostly good news for Christmas 2018 Here’s some good news for you. You won’t be receiving a Christmas card from The Wordsmithy to clutter up your desk, nor a festive gif from The Wordsmithy to clutter up your email inbox. That’s good news for me too,...
